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Searchandising is the work of shaping on-site search results so the products a store wants shoppers to see show up, in the order the store chooses.
A raw search result is whatever matches the words, usually in an order the catalog happens to produce. Searchandising is the set of decisions on top of that match. A store might pin a product to the first slot, boost a brand, bury an out-of-stock item, or teach the engine that "trainers" and "sneakers" are the same query. The shopper still typed a keyword. The store decided what that keyword is allowed to mean, and what appears first.
The work sits with search apps, not with a concierge. Synonyms, redirects, merchandising rules, and boosts all assume there is a results page. If the shopper never types a product word, those rules never run. That is the gap a conversation is meant to cover: an occasion, a budget, or a job to do, with no keyword to merchandise.
The two can live on the same store. Searchandising is the right tool when shoppers know the name and the store wants control of the grid. An assistant is the right tool when they do not know the name. Replacing one with the other is a product choice, not a rule of the term.
A survey of Shopify search apps, which is where searchandising usually shows up, is in Best Shopify search apps. How an assistant differs from that grid is on the AI shopping assistant page.
What Vorena charges
Vorena uses flat monthly plans with a conversation allowance. It is not unlimited. Only Lite ($29 a month, 100 products and 50 conversations) and Starter ($99 a month, 250 products and 500 conversations) can be bought today. A conversation counts toward the allowance when it starts, and the allowance resets monthly. At the limit, the Vorena chat is hidden from the store until the allowance resets next month or the plan is upgraded. Chats already under way can finish. Nothing on Lite or Starter charges for extra conversations. Growth and Scale are coming soon. Plan changes go through Shopify. The pricing page lists both plans.