Carti taps the shopper on the shoulder. Vorena answers when they ask.
Carti's site describes an AI sales assistant for Shopify: product questions, catalog recommendations, proactive outreach, and 92 languages. Vorena is the concierge that reads catalog photos when the store syncs, and sells in the conversation the shopper starts.
Proactive sales assistant vs discovery concierge
Carti (heycarti.com) calls itself an AI sales assistant for Shopify. The homepage says it answers product questions, recommends from the catalog, and sells 24/7 in 92 languages. It also says Carti notices browsing, idle time, and hesitation and starts the conversation itself. Setup is described as a Shopify App Store install, about five minutes, with no coding. The assistant learns the catalog, policies, and brand voice, and flags questions the store has never answered so a person can fill that gap once.
Vorena is built for the question the shopper asks. It reads catalog photos when the store syncs, understands a messy request, and answers with live product cards. Proactive chat triggers are coming on Scale.
Carti's pricing page lists a free plan at $0 for 50 conversations a month, then Starter at $49, Growth at $99, and Scale at $249. Paid plans include a 14-day trial. Vorena's Lite plan is $29 for the same 50 conversations a month and a smaller catalog cap (100 products). The two free-versus-paid shapes are different; the pages below use only the numbers each site publishes.
Carti vs Vorena, from the public pages
Prices change. Check each vendor before you buy.
| Carti | Vorena | |
|---|---|---|
| What it is | Their homepage: an AI sales assistant for Shopify that answers product questions, recommends from the catalog, and sells 24/7. | An AI shopping concierge for Shopify. Shoppers describe what they want; Vorena guides them to a product and into the cart. |
| Who starts the chat | Their homepage: Carti detects browsing, idle time, and hesitation, then reaches out. It also answers when a shopper asks. | Built for shoppers who ask. Proactive chat triggers are coming on Scale. |
| Catalog | Their homepage: it learns the catalog, policies, and brand voice on install, recommends products, and flags a missing answer for the merchant to write once. | Vorena reads the store's own product images at catalog sync, on every plan — shape, color, material, occasion, and style — and recommends from the live Shopify catalog with real price and stock. |
| Languages | Homepage and pricing page: 92 languages, detected automatically, with no translation setup. | Multi-language replies are coming on Scale. |
| Setup | Pricing FAQ: Shopify App Store, no coding, catalog syncs automatically, about five minutes. Homepage: 14-day free trial on paid plans. | Install from the Shopify App Store, no code. 14-day free trial, no credit card. |
| Pricing | Their pricing page: Free $0 for 50 conversations/month; Starter $49 for 250; Growth $99 for 600; Scale $249 for 1,750. Paid plans include a 14-day trial. The free plan is described as free forever. | Lite is $29/mo and Starter is $99/mo, with a 14-day free trial. Growth and Scale are coming soon. |
Best for: Carti's site leads with a proactive Shopify sales assistant and a wide language list. Vorena's site leads with a concierge that reads catalog photos when the store syncs, and answers the shopper who asks.
- You want the assistant to open the conversation when a shopper hesitates, which Carti's homepage describes as available on its plans, including the free plan.
- You want 92 languages, which both their homepage and pricing page state.
- You want a $0 plan. Their free tier is 50 conversations a month.
- You want Vorena to read catalog photos when the store syncs — shape, color, material, occasion — which is this site's description of vision enrichment.
- You want the concierge to wait for the shopper's question. Proactive chat triggers are coming on Scale.
- You want billing through Shopify on the published Lite and Starter plans.
See where Vorena's catalog understanding comes from: explore vision enrichment
Vorena vs Carti, answered
What is the difference between Carti and Vorena?
Both are AI shopping assistants for Shopify, and both describe catalog recommendations and a Shopify install with no code. Carti's homepage adds proactive outreach and 92 languages, and a step where the merchant fills a knowledge gap. Vorena reads catalog photos when the store syncs, and does not list proactive triggers on the plans you can buy today.
How does Carti's pricing compare?
Carti's pricing page lists Free at $0 for 50 conversations a month, Starter at $49 for 250, Growth at $99 for 600, and Scale at $249 for 1,750, with a 14-day trial on paid plans. Limits for the plans you can buy are on the pricing page. Check both pages for the current numbers.
Does Carti read product images?
Carti's homepage says it learns the catalog, policies, and brand voice, and that it recommends from that catalog. It does not describe reading product photos for visual attributes. Vorena reads catalog photos when the store syncs.
Can Vorena message shoppers before they ask?
No. Proactive chat triggers are coming on Scale. Carti's pricing page includes proactive engagement on the free plan and the paid plans.
See the concierge on your own catalog.
Install Vorena on Shopify and let shoppers ask for what they want — in plain language, through to the cart.